You have surely seen a few Tires Plus stores in your travels. They were founded next door in Minnesota in 1976, and today they offer more than 600 locations across the country. Tires Plus is not a traditional franchise, however. Each one is owned and operated by a local entrepreneur who knows the importance of superlative customer service in a fiercely competitive market.

Jarid Lundeen is one such entrepreneur. The North Dakota native had originally studied to become a banker. His father, on the other hand, had greater plans for him. “I am going to buy a Tires Plus,” the father told his son 20 years ago, “and I would like you to be my manager.” At first Jarid wouldn’t be lured away from banking, but his father did not relent until he owned a true family business.


“I forgot all about banking in a matter of days,” said Jarid. “Providing personal, quality service to all of our customers became my single focus and passion.

“I bought out my dad when he was ready to retire 10 years ago. I now have two more locations that serve the Bismarck-Mandan area and another on the Minot Air Force Base. When I’m not home with my beautiful wife of 22 years and our six children, I’m at any one of my Tires Plus stores throughout the state of North Dakota.

“And hey – my kids can do whatever they want when they grow up. But if that turns out to include tires, then I’ve got just the place for them right beside me!

“We don’t exclusively offer tires that we got the best deal on at my Tires Plus stores. Bridgestone, Firestone, Continental, Michelin, Goodyear, BFGoodrich, Pirelli – if it’s rubber and meets the road, we have it in stock and for the guaranteed lowest price in the area.

“I take the ‘Plus’ part of my business name seriously, because we offer a lot more than just tires. We strive to add real, ongoing value to our customers’ lives every way we are able. When you join our Plus Plan, we thank you in a lot of different ways. You’ll get a free alignment check and half-price oil change on the day of your installation. We’ll stay right here to provide you with complimentary inspections, rotations, and flat repairs for a lifetime. And if your household has more than one vehicle, we’ll rotate their tires free of charge as well.

“We were offering curbside service at Tires Plus long before the pandemic made it so popular. Stop by for our Valvoline Instant Oil Change service and you won’t even have to open your window, let alone leave your vehicle. I’m proud to say our convenient oil change service has helped our community’s senior citizens tremendously, as well as parents of young children during these worrisome times.

“I believe I’m proudest of our ASE-certified mechanics. Some of my auto repair experts have been with me right from the very beginning, and we do not have turnover. These guys are unicorns – the best mechanics in the area, capable of performing quality repairs on any make and model vehicle. Sure, I may have to spend a little extra on all the equipment and training so versatile a repair service demands. But in the end, our ability to do any repair and do it correctly makes it all worthwhile.

Now serving the Bismarck/Mandan at two convenient locations!
5216 Ottawa St, Bismarck | (701) 224-8881
930 E Bismarck Expy, Bismarck | (701) 224-8880=

“When you bring your car or truck to us, we will keep you automatically updated on its progress. You can sign up to receive a text the moment it rolls into the shop, and photos as we find any problem areas. It’s all about keeping you informed, because we know how valuable your vehicle is to you.

“We also offer a nationwide warranty program. When you’re covered by it, you’re not just entitled to fully comped repairs at any Tires Plus location. You’re also entitled to them from any auto mechanic in the country. You don’t even have to look at your bill!

“At the end of the day, everything we offer at Tires Plus is just part of our commitment to serving the Bismarck-Mandan community as best we can. I couldn’t feel more honored than to have become such an integral part of it.”

To learn more about everything Jarid’s Tires Plus stores have to offer and schedule an appointment, please visit


By David Scheller