Society’s focus on healthy eating and understanding where/how their food is produced is greater than ever. In addition to more farmers markets in the area, stores have begun to include organic products and expanded nutrition labels. This ideological shift is present throughout the Fargo/Moorhead area, but nowhere is it more prevalent than at Natural Grocers.

Although the store has been around since 1955, it is new to Fargo, opening its doors a little over a year ago. Natural Grocers longevity is part of what makes the store so special.

“What’s really unique about this company is that it is still run by members of the original founding family,” explained Nutritional Health Coach Krystal Covington. “We have a really strong culture guided by the original five founding principles, which are dedication to nutrition education, providing the highest quality products, affordable pricing, commitment to community, and commitment to employees.”

Covington is responsible for providing nutrition education classes, food demonstrations for healthy eating, and health coaching sessions, all of which are free to the community. Natural Grocers’ combination of organic products and nutritional classes vaults them to the head of the health food industry. It is a position the store has enjoyed for numerous years.

“What’s special about Natural Grocers is that we were pioneers in the organic and natural food industry,” Covington explained. “The company has sold only 100% organic produce since 1955 and maintains some of the highest standards in the industry.”

The store’s focus towards educating the community so individuals can make informed and healthy decisions is a valuable asset for anyone who wants to make life changes. As part of their nutrition education program, Natural Grocers offers a variety of classes throughout the year.

“We just finished our very first ‘good4u Nutrition Challenge Sweepstakes’ and as a company, more than 10,000 people attended the classes we held during the month,” Covington said. “Of course, one of the most popular classes was our ‘Got Chocolate?’ class, but we also saw great attendance at classes that teach new ways to incorporate veggies into everyday meals.”

Covington also offers a gluten free health fair every year.

“The fair draws a lot of people who are interested in eliminating gluten from their diets and are looking for healthy ways to prepare gluten free meals,” she said. “Also, all cooking classes offered by myself or a guest presenter are gluten free.”

In addition to food, Natural Grocers also offers a wide range of products including supplements, body care products, traditional household items, and pet supplies.

“One really popular item for us is Kombucha (black or green tea drinks),” Covington said. “We have several varieties and flavors to choose from.”

September is Organic Harvest Month, so Natural Grocers will be celebrating organics all month long with special class, apples, and a sweepstakes. They will also offer classes geared towards healthy tailgating.

“We know people want to have fun with football season, but many want to find ways to enjoy the game with foods that are better for you,” Covington said.

Classes offered in September include:

  • Let’s Make Organic Apple No-Bake Cookies on 9/1 and 9/7
  • Fall in Love with Organics on 9/6 and 9/22
  • Elevate Your Tailgate on 9/14
  • Amazing Apples 9/26

Even though there has been a very visible trend towards healthier eating, Covington acknowledges that it can be confusing.

“Natural Grocers is working to remove some of that confusion and help guide people to find healthy whole foods that are delicious and good for the whole family,” she said.

For more information about Fargo’s Natural Grocers, visit


By Jamee Larson