How many times have you found yourself crunched for time or too exhausted from a long work day to cook? What options do you have? Order a pizza? Run to the nearest McDonalds? Eat something simple like cereal (my current go-to meal)? Eating healthy can be expensive and time-consuming, but it doesn’t always have to be.
Seth Houkom and fiancé Haylee Swanson know what it’s like to need a quick meal that entails little fuss and even littler mess. Seth is a farmer who owns his own construction company, while Haylee is a registers nurse who works with premature babies in the NICU. They both grew up in West Fargo, a community that doesn’t have many mechanisms in place to provide meals that are both convenient and healthy. Enter Power Plate Meals, the newest addition to the area’s paradigm shift towards health and accountability.
Power Plate Meals offers fully cooked, pre-packaged, healthy, and convenient meal options that can be shipped to your front door. These do not arrive in cardboard boxes that contain frozen “healthy” meals that offer little actual nutritional value and taste like the box they are packaged in. Power Plate Meals offers hand-made meals that include unprocessed proteins, healthy carbs and fats, and vegetables. Best of all, Power Plate’s ingredients are all pronounceable. No more “hydro”- this or “brominated”- that.
Power Plate Meals opened its doors in January, with Seth and Haylee each putting on a variety of hats. Currently, Hayley handles the company’s social media profile and its marketing duties; Seth runs the cooking side of the company. “We have now had a chef for over a month, so I can do some things on the business side, but I still oversee meals and the breaking down of macros and nutrition,” Seth explained.
Companies like Power Plate are often geared towards body builders. As a result, Seth (a former body builder) wasn’t sure if the general public would be interested in the company’s products. “We wanted to offer a healthy option for the business man or woman, or anybody really,” he explained. “The results have been great. Our average customer is wealthier females between the ages of 30 and 40. That is now our target audience.”
Power Plate has developed a signature line that includes delectable meals like BBQ chicken and sweet corn on the cob, chocolate/banana protein pancakes, turkey porcupine meatballs, and chicken mac and cheese. Custom meals can also be created using steak, cod or salmon, chicken, ground turkey, and ground beef. The meals are affordable as well, with the average meal costing about $7.50.
For Seth and Haylee, it is all about helping customers make healthy choices. “We are very passionate about our food. We care and want to share our food experiences with others,” Seth explained. “Healthy doesn’t have to be boring.”
Meals can be purchased online or in their new West Fargo store. Located in the Pioneer Center at 1380 9th Street East, Suite 605, the store is open Monday through Friday from 7:00 am to 6:00 pm. The company currently ships to North Dakota, South Dakota, and Minnesota. More information can be found at www.powerplatemeals.com.
By Jamee Larson